Bellwether Community Credit Union is excited to announce Fernando Rico as the new Branch Sales Manager of the Bedford branch. With extensive experience in branch management and a strong commitment to building community relationships, Rico brings a wealth of knowledge and enthusiasm to his new role.
Rico will oversee all aspects of branch operations, including sales, security, and member experiences, while managing a dedicated team of staff members. His leadership will ensure the branch continues to deliver exceptional service to members and meet sales goals through direct coaching and effective management.
Rico is particularly focused on cultivating business and community relationships within the Bedford area. He will work closely with local partners to drive growth and expansion, while also supporting the needs of other Bellwether branch offices. His approach emphasizes teamwork and collaboration with other branch leaders to meet the evolving needs of the business and community.
"Fernando's passion for community engagement and his experience in branch operations make him an invaluable addition to our team," says Sue Beaubien, Vice President of Retail at Bellwether. "We are confident that under his leadership, the Bedford branch will continue to thrive and grow."
